meet rozina

Hello there! I'm Rozina, a passionate and proactive UX designer with a knack for turning complex problems into simple, beautiful, and intuitive designs.

I believe in the power of user-centered design and I'm always on the hunt for innovative solutions that enhance user experience. I thrive in collaborative environments and love to work with cross-functional teams to bring ideas to life.

professional traits

Learn about the soft skills that guide my design philosophy, ensuring the delivery of user-friendly and business-aligned solutions.

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critical thinker

I apply logical reasoning and analysis to design challenges, ensuring solutions are not only visually appealing but also functionally effective.

collaborator

I work seamlessly with cross-functional teams, fostering a cooperative environment that encourages idea sharing and drives project success.

problem solver

I apply creative and analytical thinking to tackle complex design challenges, delivering user-friendly solutions that meet business objectives.

adaptive

I thrive in dynamic project environments, quickly adjusting strategies and designs to accommodate new information or changes in project scope.

empathetic

I understand and prioritize user needs, creating designs that offer intuitive, enjoyable, and meaningful experiences for all users.

efficient

I expertly manage and prioritize tasks to meet project deadlines, ensuring the delivery of high-quality work without compromising on the user experience.

work experience

Explore my career trajectory, showcasing roles where I've applied design expertise and leadership to drive impactful results.

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Senior Product Designer

Shopify

Feb 2012 - Present

  • Drove product strategy for metafields and metaobjects improvements through research and prototype validation, addressing critical usability gaps for customers managing complex custom data structures at enterprise scale.
  • Innovated web performance tracking, transforming complex data into actionable insights for users. Conducted extensive research to become a subject matter expert.
  • Led the redesign of the headless developer experience, improving onboarding, collaboration, and team communication for enterprise customers.
  • Redefined the online store editor, empowering 100,000 daily users with a more efficient workflow.
  • Mentored designers, expanding their UX toolset including vibe coding best practices and leveraging AI.

Product Designer

Shopify

Nov 2018 - Feb 2021

  • Revamped the theme editing process on desktop and mobile, applying interaction design principles to reduce user frustrations by 50% and decrease time to launch by 20%. Independently validated the new process and ensured its scalability.
  • Partnered with developers and researchers to challenge project scope and launch a streamlined version.

Tripaneer

Product Designer & Owner

Jun 2017 - Oct 2018

  • Established an exceptional user experience for partners, leveraging empathy and data-driven decision-making to optimize existing features and launch new ones. Contributed to the product roadmap, ensuring scalability.
  • Created a new design system aligning with new brand guidelines and identity.
  • Designed and led the development of an upgraded version of the business core feature, based on extensive research and analysis.

Product Owner

StartMonday

Mar 2017 - Jun 2017

  • Redefined and led the landing experience for job applicants, increasing the submission rate by 50%.
  • Defined the development and product strategy, supporting designers and developers for successful delivery.

Product Owner

Booking.com

Sep 2014 - Feb 2017

  • Increased daily reservations by hundreds through the implementation of a successful referral program, driving business growth and revenue in a fast-paced environment. Applied systems thinking to streamline the referral program and ensure its scalability.
  • Improved landing page effectiveness by 20% through strategic planning and usability testing, leading to improved user experience and a 15% increase in conversion rates through targeted A/B tests..

Senior Designer

Booking.com

Feb 2014 - Sep 2014

  • Led the design of a new web product, applying interaction design principles to increase travel inspiration by 30% and boost customer engagement.
  • Conducted research studies to understand user needs and inform the design process.

Designer

Booking.com

Feb 2012 - Feb 2014

  • Designed and developed (in HTML, CSS, JS) landing pages and email campaigns, resulting in a 20% increase in click-through rates, driving more traffic to the website and inspiring visitors to convert.

Online Marketing Designer

Aegondirekt.hu

Jan 2009 - Feb 2012

  • Streamlined the storefront of this online insurance agent using PHP, increasing website traffic by 25% and boosting conversion rates by 15%.
  • Designed and coded email campaigns, landing pages, mini-sites, and sweepstakes, resulting in a 10% increase in email subscribers and driving brand awareness and customer acquisition.

Developer and online marketeer

Freelance designer

Dec 2006 - Feb 2012

  • Successfully developed and launched 50 visually appealing and functional web products, increasing online presence and sales for small businesses.

Retail Finance Advisor

CIB Bank

Sep 2005 - Dec 2008

  • Resolved financial customer problems via phone and in person.
  • Exceeded expectation is sales each quarter.
  • Contributed to the web based internal tools, organized the vast amount of information to be easily accessible.

Let's Work Together

Interested in collaborating? Let's connect and create something amazing.

View Portfolio