hi, it's rozina,
product designer
From the fast-paced world of banking & e-commerce to the finish line of marathons, a seasoned UX designer who channels resilience, agility, and a love for problem-solving into crafting simple yet delightful user experiences.
← draw on me! finish the sketch
case studies
Have a look inside the journey that led me to these exact solutions. Let me guide you through a few of these so you can see the magic behind very simple UI that's barely noticeable.
Scaling Organization of Custom Metafield with Grouping
Designed flexible grouping that scales from 10 to 100+ fields, replacing a rigid 20-pin limit with contextual organization that adapts to merchant workflows.
Production-Quality Experiences in Days with AI
Created a video-first website for a documentary studio using AI pair programming. Compressed a 6-8 week agency timeline into 3 days while maintaining pixel-level craft and polish.
Simplifying Shopify's Custom Data Creation
Transformed Shopify's custom data creation from a fragmented 12-step process to a unified 8-step flow with smart presets and scalable organization for complex merchants.
Transforming Performance Metrics from Data to Stories
How not just throw some numbers on the graph but how to tell a story with them. Check out how I turned a complex concept into easily digestible information nuggets.
And that's not all! Curious to see more? You can find some of my old work in the archives
what kind of a designer am I?
Discover the key traits that define my approach as a designer and get ready to collaborate and create amazing user experiences.
Learn more about Rozina
critical thinker
I apply logical reasoning and analysis to design challenges, ensuring solutions are not only visually appealing but also functionally effective.
collaborator
I work seamlessly with cross-functional teams, fostering a cooperative environment that encourages idea sharing and drives project success.
problem solver
I apply creative and analytical thinking to tackle complex design challenges, delivering user-friendly solutions that meet business objectives.
adaptive
I thrive in dynamic project environments, quickly adjusting strategies and designs to accommodate new information or changes in project scope.
satisfied team members
Read firsthand accounts from team members who've experienced my work ethic, design powers, and collaborative spirit.
“Your dedication and hard work have not gone unnoticed. You always go the extra mile, and your thoughtfulness is truly appreciated.”
Adam Flores
Senior Product Designer
“I'm always impressed to see how high you raise the quality of the things we're building,"I'm always impressed to see how high you raise the quality of the things we're building.”
Guilherme Carreiro
Staff Developer
“I always appreciate working with you and collaborating together.”
Gray Gilmore
Staff Developer
“You’re truly one of the most talented designer I’ve ever worked with: you can understand and break down any problem (even the most technical ones!!), design (and code prototypes!) and clearly articulate rationale.”
Anne-Marie Léger
Staff Product Designer
“I have been extremely impressed with your use of AI and your ability to explore truly interactive prototypes as a designer, all through careful and reasoned use of AI.”
Phil McClelland
Design Manager
“It’s such a treat to see your rigor, curiosity, and skill in action.”
Phil Vanstone
Product Operation Lead
senior product designer @ shopify
Currently crafting exceptional user experiences at Shopify. Let's connect and collaborate on amazing projects.
Get in Touch