hi, it's rozina,
product designer
From the fast-paced world of banking & e-commerce to the finish line of marathons, a seasoned UX designer who channels resilience, agility, and a love for problem-solving into crafting simple yet delightful user experiences.
← draw on me! finish the sketch
case studies
Have a look inside the journey that led me to these exact solutions. Let me guide you through a few of these so you can see the magic behind very simple UI that's barely noticeable.
Simplifying Shopify's Custom Data Creation
Transformed Shopify's custom data creation from a fragmented 12-step process to a unified 8-step flow with smart presets and scalable organization for complex merchants.
Transforming Performance Metrics from Data to Stories
How not just throw some numbers on the graph but how to tell a story with them. Check out how I turned a complex concept into easily digestible information nuggets.
Enhancing Growth Capacity of Shopify’s Custom Storefronts
The first version of the custom storefronts launched with a lot of rigid solutions that didn’t scale. As the user needs started growing the UI had to be optimized for quick expansion.
Redefining the Online Store Editing Experience
A story of how I evolved the online store to support more complex design needs and making the editing experience more effective and fun.
And that's not all! Curious to see more? You can find some of my old work in the archives
what kind of a designer am I?
Discover the key traits that define my approach as a designer and get ready to collaborate and create amazing user experiences.
Learn more about Rozina
critical thinker
I apply logical reasoning and analysis to design challenges, ensuring solutions are not only visually appealing but also functionally effective.
collaborator
I work seamlessly with cross-functional teams, fostering a cooperative environment that encourages idea sharing and drives project success.
problem solver
I apply creative and analytical thinking to tackle complex design challenges, delivering user-friendly solutions that meet business objectives.
adaptive
I thrive in dynamic project environments, quickly adjusting strategies and designs to accommodate new information or changes in project scope.
satisfied team members
Read firsthand accounts from team members who've experienced my work ethic, design powers, and collaborative spirit.
“Your dedication and hard work have not gone unnoticed. You always go the extra mile, and your thoughtfulness is truly appreciated.”
Adam Flores
Senior Product Designer
“You continue to grow on a daily basis and I’m so proud that you’re one of our team members.”
Gavin Elliott
Senior UX Manager
“I always appreciate working with you and collaborating together.”
Gray Gilmore
Staff Developer
“I have been extremely impressed with your use of AI and your ability to explore truly interactive prototypes as a designer, all through careful and reasoned use of AI.”
Phil McClelland
Design Manager
“Thanks for all your amazing UX work so far on RUM, we’d be lost without you.”
Morisa Manzella
Development manager
“It’s been amazing to watch you grow over the last couple of years and tackle harder and harder problems without breaking a sweat."”
Kevin Clark
Director of UX
senior product designer @ shopify
Currently crafting exceptional user experiences at Shopify. Let's connect and collaborate on amazing projects.
Get in Touch